5 reasons why Voodoo beats small game developers on the app store
Mobile gaming has shifted, again. The hypercasual genre has begun to dominate the free app charts. In 2017 Ketchapp (now owned by Ubisoft) started a revolution of simplicity in game design with mobile titles such as Tower or Ballz. The games focused on clear visuals and simple mechanics and very light progression systems. They also importantly removed IAP as the core monetization and replaced it with Advertising revenue.